Oi Blue Princes. It’s been a few weeks—intentionally so—as we make some pivots ahead of Q3. Gone are the days of my rambling 3,000-word weekly newsletters, and it’s full steam ahead with spotlights on the big-picture content we’re producing, as we produce it.

That brings me to the suite of men’s hair stylers recs we posted last week, bucketed into five categories: low hold, medium hold, high hold, fine hair, and curly hair. (The link above has landing pages for all five categories, plus some guidance on choosing the right styler, too.) This teaser has many of the products and brands featured:

Speaking of Q3, I’m very excited for some changes and evolutions at Chez Print, starting with some initial freelance funds that will help us to bring more voices to Blue Print throughout the next phase of growth. More voices on Blue Print! We’re also a week out from launching some of our latest sponsorship content from some beloved brands, with 1-2 of those each month this summer. (Thanks to those brands who are helping us keep things moving forward and scaling up.)

We’ve got a few other things in development, including a year-long hair transplant recovery documentary series on YouTube, which I’ve alluded to many times in past newsletters. That kicks off in July, too.

But of course, we’re also originating content ourselves. Like such as…

The Best Summer Scents for Men 2025

This year’s crop of new favorites might be an all-time crop. So many hits, and I’ve even been receiving new ones since we filmed this that could have made the cut. (Watch in coming weeks for my “Best of the Year So Far” roundup for Robb Report, btw.)

Read / Watch / Shop here 

A Few More Summer Reading Essentials

We launched Blue Print in winter with some core content—some of which was actually quite tailored to a summer swelter. So I’d like to remind you of these comfort essentials:

And of course, the marriage of both, including my answer to the question “can you put antiperspirant on your junk?”:

New Products We’re Testing

The latest newness includes: fragrances at every price point, a mushroom-sourced moisturizer, A-List hair masks, a nifty razor rinser, a Suave men’s suite… and more.

I’ll close out with some snaps of my favorite summer scents—not because I like the pics, but because I love the scents. SO good.

Have a great week, dears. Personally, I’m about to start my 40th year this week (meaning, I’m turning 39). I feel optimistic for Blue Print’s own growth in the year ahead and thank you for reading + watching along.

PS: Check out my Robb Report article on the #boybathroom hashtag on TikTok.

In short, what’re the psychographics behind the branding of Marvis / Aesop / Tekla / Le Labo and their ubiquity in these performative videos? Shout out to my psychoanalyst/trend forecaster pal André Alves at Float in São Paulo for the insights, and for bringing the term “homo aestheticus” into the conversation.